Ep 13: Why AIDA sales funnel Model is not working for you?

If you’re struggling to get people into your course or coaching program or even join your email list, chances are there’s a loophole in your funnel. Honestly, I won’t be surprised if many of you don’t even know what a sales funnel is and what a SF can do to your business.

On the other hand, some of you might be struggling to identify the loophole, or some of you are working hours and hours on creating lead magnets, masterclasses, courses content but the reality that you still have a small email list or despite having an email list no one’s buying is keeping you up at night. 

Either way, I’m going to give you the solution today in this episode.

A sales funnel – or, the process by which you persuade leads to become actual paying customers – plays a critical role in an online course business. In addition to enabling you to effectively sell your course, a sales funnel also helps build trust and rapport with your audience, making it easier for you to introduce other products in the future, such as bonus material to supplement the current content or an entirely new course. 

But despite the importance of a sales funnel, many online course creators are unable to create one that is both successful and sustainable. 

Some of them end up making a bad first impression on their prospects while others have calls-to-action that fail to resonate with their audience. There are also those who fall into the trap of developing a sales funnel that is too long and too complicated, resulting in leads losing interest halfway through. 

Unfortunately for them, a poorly executed sales funnel results in nothing but wasted time and effort, as well as money down the drain. 

And, this is precisely what we’ll be working on today. 

On today’s episode of The Guri Show – creating an effective and profitable sales funnel for your online course, one that will allow you to increase both your paying customers and your audience base. 

Take a listen, do subscribe and leave a review.

Here’s the link to freebie i speak about in the episode:

Your Profitable Course Idea – FREE MINI COURSE

TRANSCRIPT

If you’re struggling to get people into
your course or coaching program, or

even join your email list, chances are
that there is a loophole in your funnel.

Honestly, I wouldn’t be surprised
if many of you don’t even know what

a sales funnel is and what a sales
funnel can do to your business.

On the other hand, some of you might
be struggling to identify the loophole.

So you are aware that there’s
something wrong, but then you’re

not able to identify the loophole.

And some of you might be working hours
and hours on creating content, printing,

lead magnets, master classes, webinars.

, but the reality is that you
still have a small email list.

, that is not converting or it’s possible
that you have a big email list,

but still you it’s not converting.

.. Now I know the heading of this
episode on The Guri Show show is

why AIDA is not working for you.

And so I’m going to talk about what AIDA
is and what a sales funnel is because

some of you might be new to this topic.

So in part one of this episode, we
are going to discuss what is, I know

what a sales funnel and why it is not
working for you and it’s possible.

And I’m sure that you’re doing all
the steps that either talks up or

talks about, but then you’re still
not aware of what, what AIDA is.

So say, well, there’s a huge
probability that that’s, , the scenario.

And in part two of this episode, we
are going to talk about the journey

of the customer or anyone who lands
up on your site, on your social media.

What’s the journey.

What’s the, the flow that they go through.

.. And we are going to talk
about the three phases.

Basically these three phases are kind off.

The steps to a successful and profitable
sales funnel or just the funnel.

.. Then in part three of this episode,
we are going to talk about how

to create a field’s funnel.

Right?

We are going to see how working
backwards can actually help you a lot.

Right.

And then in part four, we just going to
summarize the whole episode and we’re

going to discuss the next steps as well.

.. So I hope you are ready.

And so let’s dive in.

.. So park one is what is AIDA and what is it?

Sales funnel basically.

And so I is, and to
Cron him for the model.

That is used in marketing that describes
the steps a customer goes through in

the process of purchasing a product.

.. Now it’s not necessary that it always
has to end up with the purchase.

AIDA can be applied at
any stage of the funnel.

In other words, it can
be applied when someone.

Connects with you on Instagram or
just is just hanging out on your

website or is hanging out in your
Facebook group or Facebook page

or YouTube channel or podcast.

.. So like I said, AIDA is an acronym and so
“A” stands for attention or attraction.

.. Or awareness in this.

So.

What marketers are trying to say is that
when someone sees your content for the

first time, it should be attractive.

It should grab their attention.

.. Then I stands for interest, which
basically means that your potential

customer should be interested in
what you’re sharing with them.

.. Your content should be interesting enough.

So that they give you their
attention more and more often and

engage with your video content.

So the D stands for desire, which means
that your content should arouse their in

their desire to connect with you more.

And in other words, buy from you.

.. And then the last H stands for.

Action.

And because you have created awareness
because you’ve got their attention

because you have created interest
because you have created the desire.

Now they’re ready to take action, which
means that they’re ready to buy from you.

.. So that’s what AIDA basically means.

You first grab attention,
you then create interest.

You then create desire and eventually you.

Encourage people to take action.

.. Now, many of us notice many of us know
that awareness or attention means we

create attention grabbing content.

.. And so what people start doing
is that they, they feel, they

believe, they think that.

Awareness means that we have
to create more how to content.

We have to allow, we have to let
people know that this is what it means.

So for example, this episode is an example
of an, how to content off awareness,

content of an attention grabbing content.

.. Now what I’m trying to do is I’m trying
to create awareness with this episode.

I’m trying to create, , I’m trying
to aware my audience, what a

sales funnel is and what it can do
through to do to their business.

And so what people think is that all
they have to do in the awareness stage

or to grab people’s attention or to
create awareness is create outdo content.

Yeah.

And then.

Interest now what people think is
interest means that people should be

ready to buy it from them because you
have already created so much awareness.

You have already shared so
much how to content with them.

You’ve already told them what’s possible
and not, or what’s not possible.

.. And so the next stage is to
share the offer with them, right?

And the next step, which is the desire.

Now people think that desire
means that you have to really

push your offer to them.

.. And when I say people, I’m sorry, I
should say coaches and entrepreneurs.

Of course, creatives.

They think that especially the new ones.

So by desire, they feel that how can
they make their offer you created?

And so what they started doing is
they start pushing their offer.

They start sharing more and more bonuses.

And this is where the problem begins
because AIDA doesn’t mean that you have to

create how to content, and then you have
to immediately start pushing your offer

and start to appear salesy and slimy.

I, that doesn’t mean that you have
to create ample amount of bonuses to

make, make your offer desirable either.

Doesn’t mean that this is how people
are going to take action, but so

many course creators, so many new
coaches, entrepreneurs are making

this mistake off misinterpreting.

I don’t model awareness attention
doesn’t mean that you push a lot of.

How does London out debt.

.. And so many people think that awareness
is how to content item, model.

Doesn’t say that in order to create
interest, in order to decrease desire,

you should start sharing your offer
and start sharing your bonuses and,

, the incredible, incredible content
that you’ve created for your people.

Right.

So what is AIDA really means and how
to rectify this prop dismiss tape?

This misinterpretation is what
we are going to discuss today.

I hope everything that I’m squeaking,
everything that I’m talking

about is making sense to you.

And I know so many
people make this mistake.

I haven’t done the meat.

I’ve gone through the same rabbit hole.

I’ve done made the same mistakes.

So I know what it feels.

And I know I’ve been in those shoes.

So, so trust me when I’m, whenever I’m
going to share in this episode is tested.

It comes out of knowing it
comes out of experience.

And so stay with me to
Lee end of the episode.

All right.

Now, a sales funnel or are Ajani is
basically how someone gets to know you.

How someone gets to trust you to like
you and it went really buy from you.

.. Now notice I mentioned no, like trust,
notice that I mentioned Johnny, right?

So these are the things
that we need to focus on.

Having said that I’m moving into
part two of this episode where I’m

going to talk about the Johnny and
the three phases of the funnel.

All right.

Stay with me.

So normally when people think of a
field’s funnel, they think that they

have to pitch at the end of the funnel.

So everything in their mind
begins with the thought that

they have to ask for money.

And so.

They start putting more focused on
asking for money and that’s, that’s

where the problem begins because
their mind is always calculating how

many hours they’ve put in, how many,
how much effort they have put in.

And now they’re ready to ask for money.

.. But that’s not the story
of the sales funnel.

A sales funnel doesn’t mean
that it always has to end with.

A love affair, right?

Our Rhonda, I should say with a
marriage, so it’s not necessary that

it has to end with, , a purchase.

And when I say that, , what I’m
trying to explain you guys, is

that a fierce funnel doesn’t mean
that you have to sell something.

It basically means that you have to bring
your potential customer into your funnel.

You have to get them to
know like, and trust you.

And that’s the journey, right?

That’s the purpose of the funnel to
get to know you like you trust you.

They will become your
customers by themselves.

That is their choice.

That is their there.

Yeah.

I mean, that’s their choice.

You have nothing to do with it.

You cannot push someone
into buying from you.

You know what I mean?

But the truth is that if you are
successful in creating content,

that is actually helpful for them.

And when I say helpful, I don’t mean just,
just ask, just creating how to content.

What I mean is something that.

Morals, their perceptions, something
that motivates them to take action.

Something that tells them
that it is possible for them,

if it is possible for you.

.. Or if it is possible for anyone
else, it’s possible for them as well.

So something that molds their perception,
their beliefs, their current beliefs,

and motivates them to take action.

If you can do that.

My friend, they will be ready
to buy from you on their own.

You have to, you don’t
ask to push your offer.

You don’t have to bombard
them with your bonuses.

.. I hope you’re getting
what I’m trying to say.

So let’s talk about this, Johnny.

Let’s talk about the three phases.

Now, keep in mind that.

This journey that I’m going to
share with you in part two is

basically the tip of the iceberg.

.. So this is how it looks
like to your audience.

This is how it looks like
when it goes, correct.

But when you’re walking behind the scenes,
when you’re creating content, when you’re

creating the funnel, when you are mapping
out your offer and doing XYZ stuff, It

doesn’t have to be in the same audio.

All right.

So the order in which you’re
going to walk, so your actionable

steps, .. The order in which
you’re going to take action, we

will discuss that in part three.

Right now we are talking about how
this looks like to your audience.

We are talking about the user experience.

All right now, Wave one,
which I like to call mold.

Basically this starts from step
one and step one is your traffic

source or your source of traffic.

.. Now this can be organic.

This can be paid.

So if you’re, if you, if your source of
traffic is paid out, paid ads, then that

means that you’re running Facebook ads,
you’re running YouTube ads or Google ads.

All right.

Or LinkedIn ads.

But if your source of
Shoflo is organic, right?

That means that you are putting a
lot of content out there to create

awareness, to create, uh, to grab
your potential customers attention.

All right.

You’re putting a lot of
content out on Instagram, , on

Facebook, et cetera, et cetera.

Now that’s the step one.

Identify your traffic source.

Is it going to be paid or
is it going to be organic?

That’s the number one question.

That’s, that’s basically the
first place, the first step

where your audience meets you.

All right.

Now, the second thing is
you’re the, you’re the content

pieces that goes out, that your
audience sees for the first time.

.. Now these content pieces may or may not
have anything to do with your launch

content right now, launch content.

I’m going to discuss later in part two.

But what I’m trying to say is
that this is awareness stage.

This is attention grabbing stage.

So this content that you put out
in this stage, the first step.

Is basically your content
pillars and your content pillars

are nothing, but what, why?

And you know, some insight
on the how as well.

.. So what why and some insight of the,
how, and this constitutes your messaging.

So this is the first time
you’re meeting your audience

or your audiences meeting you.

And how do you mold their
perception or their beliefs?

This is how you do that.

You explain them what it means to
be a coach, what it means to be

a seven figure eight, figure six
figure entrepreneur, what it means

to be a successful course creator.

.. What they have to do in order to
become a successful course, creator.

The why, why they should
be doing it, or why.

They can even do it.

Like, you know, why is it, would
it be possible for them to do it?

So the what and the why or why
they should be doing what they’re

probably not doing in the moment.

Right.

Or at the moment.

So this is your messaging stage.

This is.

You’re molded their beliefs stage.

This is when you are actually
grabbing their attention.

Now it doesn’t have to be how to content.

It doesn’t have to be, , you know,
the walkthrough videos, because

that’s not, that’s just a walk
through video is just, you’re

showing someone the steps, you know?

And so they can go back sitting on their
couch and do the follow the steps and do

the same thing for them, for themselves.

Right.

But this one to get them to like
you, this one, get them to know you,

this one, get them to trust you.

You know what I mean?

So you know how to do that in order to
get them to like, you know, you trust you.

We have to share content that
actually moves their beliefs.

That actually gets them out of the
couch and gets them to take action.

And so you start with your content
pillars, you start with the what and the

why, and some of the, how as well, right.

You start connecting on a
deeper level with your audience.

Now, once they are cooked, .. Once
they want to connect with you.

Then you take them through the next
stage and the next stage is sharing

your best content with them in the
form of a lead magnet or a masterclass.

All right.

Some kind of special our premium content.

Now keep in mind that this doesn’t have
to be, , you know, a hundred page guide.

It doesn’t have to be
a two-hour masterclass.

It could be a mini course.

30 minute mini course, it can be
a lead magnet, but the idea is it

should be quick and actionable.

It should be actionable so
they can walk away with steps

that they can quickly take.

Right.

So that’s the idea.

I mean, it shouldn’t be like,
for example, , In my niche.

I’m teaching people how to
create and launch their online

courses or, or programs.

Now, if I start teaching people how
to sell and my audience, my target

audience is new course creators
or new marketers are new ways.

New coaches, new entrepreneurs.

What’s the purpose.

Yes.

Everyone would be excited too.

Sign up to this master class or this
freebie, because everyone wants to

learn how to sell, but what’s the
purpose it’s serving my audience.

Is it immediate?

No.

First they have to master their messaging.

First.

They have to see who
their target audience is.

First.

Some of them might even have to find
their niche before they actually start

to create, , attention grabbing content.

And so if I start pushing my selling
content, it doesn’t make sense, even

though it’s the most attractive content.

So I have to keep in mind that people
were coming to my podcast or my channel

or my website, if they’re absolute
beginners, they’re false looking

on the inflammation on first steps.

.. So depending on my target audience,
depending on the stage, Where my audience

is right now, I have to start creating,
, this lead magnet or masterclass.

.. So I have to keep that in mind.

Now this is also a part of molding their
beliefs because when you’re creating

something that is going to be beneficial
for them, whether it’s a masterclass or

a lead magnet, you have to help them.

Come out off their current situation
and help them move forward to take

the next step plunge in the water.

All right.

So you have to keep that in mind.

So take a moment, pause this episode and
think of what is it that my audience.

We’ll need to move from position a to
position B position, a being the current

scenario, position B being the next step.

All right.

The next stage, when they actually
want to go to position fee.

All right, now this can be this
a to B can be your lead mind.

All right.

So in phase one, which is more our
beliefs, what we are trying to do

is first we are creating awareness.

We are grabbing people’s attention by
telling them what it means to go from

a to Z, what it means to go from, , B2C
and why they should be going right now,

when they’re ready, when they start
understanding that yes, it’s possible.

Yes.

Or at least, or at least if not, if
they’re not con convinced yet, at least

they feel that, ., this person did it.

Let’s see what are the
steps that this person took?

Let’s see, what are the steps I can take?

And so your lead magnet should
be a, to be ., depending on

who you’re talking to audience.

So then you grabbed their email
ID, you grabbed their details,

and then we enter into phase two.

Now phase two is all about
motivation and persuasion.

.. So if you’re listening to this
episode carefully, I’m sure that

you notice that not even this thing
at the time, did I mention about.

Creating more and more how to
content in phase one phase.

One is all about getting you getting to
know your, sorry, getting your audience

to know you .. To maybe like you in
phase two, you will get to know your

audience more and you will start to gain
their trust and get them to like you.

.. That’s phase two, the phase two is
motivation and persuasion phase two

of the funnel stage two of the funnel.

.. Now whether you have a Facebook group,
whether you are nurturing your audience,

two email sequences are, , whether yeah,
so Facebook group or email sequence.

Either way, does this
follow is .. Either way.

This applies to phase two is
about motivation and persuasion.

How do you do that?

Well, number one step is to understand
what your audience is, is how.

Your audience is connecting with you.

.. What are the objects
they’re are coming up with?

What are the problems they are facing?

Now?

One of the way people do this is
that they go into other Facebook

groups and they start checking.

They start seeing what other
audience is asking questions,

but that’s not, that’s not.

This topic is all about this
topic is not about someone who

signed up to your lead magnet.

And what is this person looking from?

You?

.. What is this person is looking?

, how is this person connecting with you?

.. So this is, this episode
is not about the research.

.. Research.

You can go into different Facebook groups.

You can go on Google, you can
go to different YouTube channels

and you can do the research.

All right here, I’m talking about
what is this person who signed

up to your lead magnet is asking.

From you or is looking from you because
then you’re going to get this person to

like you to go to get this person’s you’re
going to gain this person’s stressed.

So whether you’re connecting
with this person on Instagram or

Facebook group inside Facebook
group, or on an email sequence,

make sure that you, , Number one.

When you read their comments,
you read their objections.

If they have any, you read
their comments, right.

And then step two is to send
them in nurture email sequence.

Now nurture email sequences to
motivate people to go from stage B to.

, you know, further stages for their
stages, further steps on their journey.

Now, how do you do that?

You start sharing your case studies, you
start sharing your other content material.

You start connecting with
this person on a deeper level.

You start sharing your personal story.

.. So you’re motivating them.

You are persuading them in a way.

.. No.

Once that is done, then
comes the phase three.

Now phase two is super important because
not only are you getting knowledge on more

and more, more and more knowledge on this
customer and how this customer is behave.

Sorry, I’m saying customer,
you put into your customer.

You’re also identifying the tweaks that
you can make to your launch content.

.. So phase three is all about, and treat is
all about asking is all about inviting.

And I like to call this phase move.

Right?

So phase one is mold for phase
two is motivation and persuasion.

Phase three is move.

Absolutely moving people.

.. So now if they’re just running Facebook
ads and if you’re not, , you know,

reaching your audience organically,
then you probably in this phase

are going to run retargeting ads.

So whosoever engaged with your
content in phase one, you’re going

to retarget those people again, when
you’re asking them to join your launch.

, content, you know, master
class or launch lead magnet.

Now keep in mind that they have already
moved from position to position would

be, and now they’re ready to take action.

.. You already motivated them.

You’ve gained their trust.

You’ve got them to like you.

So in phase three, you have to be
careful that launch sequence or the

launch content that you’re putting
out there is not going to be.

Similar or same as the content
you put out in phase one.

So phase one is your content pillars.

Phase one is the water in the
Y phase one is your messaging.

You’re, you know, your basic content,
your event is creating content.

Do your attention grabbing
content base three is specifically

focused on your offer.

..
Now, this is also the time when you’re
creating your sales pages, you are

creating your launch email sequence.

You’re creating your, , special
masterclasses, your bonuses, your offer.

You’re doing all this stuff
in the phase three, right?

So in the beginning of this podcast,
this episode, I mentioned that

AIDA might not be working for you.

Because your, your understanding
of attention or a Venice is putting

out a lot of how to content, your
understanding of interests and desire is

putting out your offer in front of your
audience and asking them to pay you.

Now you must be thinking, this is
exactly what I’m discussing, right?

This is exactly what I’m talking about.

When I’m talking about phase
one, phase two, phase three.

There’s a difference though.

And the difference is that
you’re not asking people to

pay you before they are ready.

.. You’re creating as much.

You’re trying to make.

This process as much
frictionless as possible.

You’re trying to get them to
know you like you trust you.

You’re not asking them for
money again and again and again.

.. So that’s the difference and that’s
most, that’s the mistake most people make

because they think you put out some basic
content and then you just ask for money.

.. So that’s the difference now?

I hope that part two
is making sense to you.

, and, and give you an example.

So let’s say when someone joins your
Facebook group, why are they joining it?

They’re your Facebook group?

Because either they saw you in some other
group or they connected with an ad that

was run on your Facebook page, and then
they saw this button that basically,

uh, led them to your Facebook group.

Immediately when they join the,
your Facebook group, they want

to know more of you, right.

They want to know what you do.

They want to know how you
talk to your audience.

They want to know you really.

And so what do you do?

You stopped sharing some of your
content, some of the basic content,

the content pillars with them.

.. And then when they’re ready, you
share your lead magnet with them.

And once that is done, then you take
them on a different journey in any,

eventually you start invite them to
become part of your launch sequence.

If they’re interested, they will join.

If not, they will not.

That’s it.

You don’t push them to
buy anything from you.

.. So that being said, let’s move
on to the part three of this.

Yeah.

When creating a field’s funnel, the
very first thing that you have to do is

to map out your offer its benefits and
the possible objections that prospects

may have that could hinder them from
purchasing your course or program.

Right.

That’s our N minus one goal.

It’s not the end goal.

It’s not the end goal because even
when someone purchases, even after

someone purchases something from you,
you just don’t leave them hanging.

.. You have to still nurture them.

You still have to take care of them.

And so that’s why I call it that
purchasing is your N minus one gold.

For instance, pretend that
you’re an algebra teacher who

developed a course targeted for a
teenager, teenaged homeschoolers.

One of its main benefits is the fact
that it will allow the parent to rely on

your expertise to teach they’re given.

Right there then on their
questionable math skills.

More than that, though, your course
comes with engaging and interactive

activities that will enable them.

The student enabled a student to quickly
grasp the fundamentals of algebra.

This you claim is in stark contrast to
the average run of the mill curricul,

which is based on boring textbooks
and outdated teaching methods.

However, prospects would probably
be worried about its cost, its

effectiveness and its level of engagement.

After all, no parent wants to drop
hundreds of dollars for something right.

They can’t even get their child
to focus for five minutes.

And I hope you agree with that.

So mapping out your offer the benefits
of the course and the potential

objections of your prospects will
influence the rest of your sales funnel.

Not only will it help you craft your
emails and sales pages, but will also

help you identify what platforms are best.

For your brand.

So you have to sit down and do this
so that you can actually decide

what content goes out in which phase
you put it in shot word shot words.

Yeah.

Now once you’re finished mapping it all
out, it’s time to identify your content.

.. So number one, the how the paid content.

.. Which is actually going to be
part of your coaching program

or your main online course.

Number two, your launch content.

What is it?

How is it that you’re going to convince
not convince is not the right word?

How is it that you’re going to move
your audience from point B to point to

farther in the funnel so that they can
eventually achieve or reach, find seen?

Right.

So what is that launch content?

You have to sit down and figure that out.

Number three is your content pillars.

The content that goes out in phase one.

So for example, let me
give you my own example.

Suppose I’m creating a course how
to create an online course, how to

create and launch your online course.

Now the end goal position Z
means that you have learned how

to launch your online course.

You have gained B the, the tactics,
the strategies, the insight on

what works and what doesn’t work.

And now, you know, that how to
launch an online course and also

how to create an online course.

So when I’m launching this course,
or when I’m trying to sell this

course, or, you know, offer it to you.

I will talk about what it means to
launch an online course, what it means

to really amplify the scope off your
launch so that you can make more sales.

Right.

And I’m going to talk about all of that,
but I’m not going to talk about those

strategies or, you know, how you can
amplify all of that, how you can really.

, do all of that when I’m creating
my phase one content, because

phase one content means that you
are absolutely new to my content.

You’re you’re meeting
me for the first time.

And so at that time, I have to be
careful about what I’m sharing with you.

And in that moment, at that point in
time, I’d be talking about the what

and why of this online course business
and the mistakes that most people do.

And what is keeping them
still at position eight?

So I’m moderating them
from moving from a to B.

.. That stopped making these mistakes,
stop doing this prep for doing that.

And so that you can move from a to B.

And when they are at position being
now, I’m going to pitch them my freebie.

That could be, , profitable course idea.

I have a mini course, if
you want, I can link that.

Uh, and you can subscribe to my
free mini course on your profitable.

Course idea.

And so once people get into that
course, people get to see that how they

can find that profitable course idea.

Now, once they’re done that, then now
once they’re through with that mini

course, now they are ready to dive into
actually creating the online course,

which means if I’m launching a course on
how to create an online course, I need

to take them from this position B to.

Farther in the funnel, which means I have
to be careful that they already have the

idea, the course topic in their mind.

So my messaging needs to be on point.

All right.

My friends, I hope this is making
sense to you guys now, anyways.

Once that is done.

So you sit down, you map out your
offer, you, you plan out what you’re

going to share with your audience in
phase one in phase two in phase three.

You will map out, , what will go
in your, in your paid content, you

will map out what will go on your
sales page now because you have all

the objections already written down.

You have already written down all the
ID, all the questions that your audience

has been asking you, , in your Facebook
group or in some other competitors’

Facebook group, you can note all those
down and you can use those questions.

You can use those.

Uh, topics in your email sequences in your
phase one or phase three or phase two.

.. So plan that out.

And then once you’ve written that,
and once you’ve planned and when I

say plan, I’m not saying that sit
down and start creating that content.

.. I’m just saying that you come up with,
what’s going to be your content pillars.

In my case, whenever I share my
phase one content, my content

pillars are what are the core?

What are the mistakes
course creators are making.

.. And what it really means
to create an online course.

These are my content pillars.

This is what I talk about whenever I
meet my audience for the first time.

And, uh, one of the met.

Mince, what are the beliefs
that they’ve been carrying and

what needs to change for them?

So this is how my people meet me.

And once they’re ready to create an
online course, I share my mini course

with them, which is your profitable
course idea or course creation roadmap.

.. And then I take them further
into the funnel and eventually

share them by launch sequence.

Anyways.

So I hope you, I hope
you’re getting all of this.

And so when it, when you’re mapping
this all out, you can also sit down,

like I said, Few minutes ago that
you can also figure out what will

go in your nurture email sequence.

What’s when you go in your launch
email sequence, you don’t have to

sit down and create all the emails.

You don’t have to sit down and write
all the emails right away, but you’ll

still have something in your mind.

.. This is the email one email one.

I’m going to talk about,
uh, this limiting belief.

This is email two, email two.

I’m going to share a testimonial.

Email three, I’m going to talk about,
, how they can work with me, you know,

et cetera, et cetera, and all of that.

So when this is done, my
friend, you are ready with Dr.

Fondo.

Now keep in mind that funnel
doesn’t always mean that you

have to pitch at the end.

The funnel can also mean that you’re just
becoming acquainted with your audience.

You’re just.

Allowing them in your funnel,
you’re just allowing them to

become a part of your community.

You, then you are going to share your
content according to phase one, phase

two, which is, you know, hold their
beliefs and motivate and persuade them.

.. And here’s some ready for you.

When I say most their beliefs, you’re
going to share content that actually

moves them from position to position the
position a is their current position.

They are stuck in that position right now.

They don’t know what to do.

.. Are they’re making some mistakes like you
guys are making this particular episode

is all about, , you know, making you aware
of why AIDA is not working for you, right.

And AIDA is not working for you because
you’re putting out a lot of content

out there without considering whether
it’s working or not, or whether

it even it should be out or not.

Right.

And then that’s the mistake.

So, , so yeah, so I’m shifting your
focus from your current knowledge of.

I AIDA and I’m shifting it to a
new knowledge, a new knowing on

AIDA, which is that attraction or
awareness means that you share.

It really means to move from position
to position B opposition fee.

.. That’s the content you need to share.

You shift their beliefs, you more, their
perception, your more their beliefs.

.. And then interest basically means
that once you are done with moving

them from a to B, now they want
to sign up to your lead magnets.

Now they want to sign up to your main,
you know, your, , longer form of content.

.. So that’s the interest
they’re ready to do that.

So interest doesn’t mean that you
pitch your offer, but that’s what most

people do they think that .. I’ve put
out a lot of how to content on YouTube.

I’m putting out a lot of
how to content on Instagram.

I’m creating a lot of walkthrough videos.

Now people must be ready to buy from me.

So let’s just pitch something to them.

Right.

That’s what they think interest
means, but that’s not true.

The next phase is motivate and
persuade your Morty word by sharing

other people’s case studies.

You motivate by sharing your testimonials,
you motivated by sharing the actionable

steps and that it’s totally doable.

.. And then comes the third
stage, which is desire.

Desire comes when you actually
share your launch sequence

that that actually ignites the.

Their desire.

.. Once that is done, we come to
action and action has been people

actually enroll in your program.

So follow whatever instructions put
over steps, action, steps, actionable

steps I’ve shared in this episode.

Let me know what you think.

, the link to my free, your profitable
idea course is in the notes.

I hope you like it.

And subscribe to the channel
and yeah, stay tuned.

I love you guys.

Thank you for listening.

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